What You'll Learn
- How to choose terminology that defines your company brand and manages audience expectations.
- Marketing strategies for performing in non-traditional spaces and reaching new demographics.
- Techniques for reframing performance anxiety into positive, high-energy stage presence.
- Why focusing on technical fundamentals like a clean tendu ensures a professional-quality production.
- Methods for encouraging company-wide promotion to build a sustainable, external audience base.
About This Video
Starting and maintaining a successful dance troupe is a complex journey, especially within the niche of adult dance. In this insightful roundtable discussion, Broche Ballet brings together a panel of visionary artistic directors—Erica, Lee Purtill, Amanda, and Kelsey—to pull back the curtain on managing adult ballet collectives. The conversation begins with a deep dive into the power of branding and terminology.
Should you call your group an 'adult' company, an 'amateur' troupe, or a 'collective'? The panel debates how these labels influence both dancer identity and audience perception, offering a roadmap for choosing the right name to manage expectations while maintaining artistic integrity. For many adult dancers, the transition from practicing at the barre to performing under the spotlights involves significant psychological hurdles.
This episode addresses performance anxiety head-on, offering techniques to reframe stage nerves as usable excitement. Beyond the mental game, the directors discuss the technical benchmarks of a professional-looking performance. They emphasize that a high-quality production isn't always about the most complex choreography; rather, it is about the clean execution of fundamentals, such as a beautifully stretched tendu or a synchronized waltz of the flowers.
Marketing is a central pillar of this discussion. You will learn how to reach beyond the typical 'friends and family' circle by utilizing non-traditional performance spaces—such as academic conferences or community festivals—and selecting accessible themes that resonate with broader audiences. By focusing on passion and high-quality execution, adult companies can transcend the 'hobbyist' stereotype and become a source of inspiration for the entire community.
Whether you are an aspiring director or a dancer looking to join a troupe, this podcast provides the strategic foundation needed to move from the studio to the stage with confidence.
